Dynamics CRM is an expensive portfolio product of Microsoft’s Dynamics 365, a web based family of integrated Microsoft products including CRM, Skype, Outlook, Dynamics ERP, Azure, Office and Power BI.
Many industry analysts believe that Dynamics 365 represents Microsoft’s effort to become a dominant player in both the CRM and ERP spaces. Many also believe that this is a return to the monolithic CRM/ERP products of the 1990’s and early 2000’s. Universally these were cumbersome, complex, inelegant, hard to use, hard to modify and very expensive. Almost all of these applications ceased to exist with the advent of web-based and agile CRM and ERP applications of recent years, leaving their users in the cold.
With Dynamics 365, Microsoft is reviving 1990’s computing. As a consequence, vendor lock-in, complexity and spiralling costs are stand-out warnings for the unwary.